Privacy Policy

This Privacy Policy (“Privacy Policy”) describes the treatment of any personal data provided to or collected by Us during Your use of the Website and operated by the B&B Association under the URL


The definitions published in our Terms also apply to this Privacy Policy.

1. Your Consent

1.1 By using Our Website, and providing personal details You consent to the collection, use and retention of Your personal information by Us and our sponsors for legitimate business purposes as explained and set out in this Privacy Policy.

2. Collection, Use & Retention of Information

2.1 When We collect, use and retain information about You via the Website, we do so to the extent only that is reasonably required to conduct Our business effectively.

2.2 The information collected by Us, and our sponsors on Our behalf, varies depending on the service You request from Us. We may collect personal details such as Your name, address, accommodation details, email and telephone number. We may also collect information directly from You when You speak to Us over the telephone or send Us correspondence or submit an accommodation offer.

2.3 We use information to ensure that We can efficiently market your accommodation. We also use information to monitor Our system efficiency and usage, and to test and develop enhancements and changes to the way We do business or enhance our systems.

2.4 The information that We collect may be transferred to and stored at a destination outside the European Economic Area (EEA) and may also be processed by staff operating outside the EEA who work for Us or one of Our sponsors.

2.5 The Website may contain links to other sites. Although this Privacy Policy applies to information about You that is provided to Us, We are not responsible for the privacy policies of any third party sites and we shall not be liable for their policies.

3. Protection of information

3.1 We maintain appropriate security standards and procedures in relation to the collection, use and retention of Your information in order to prevent unauthorised access or disclosure. Should You contact The B&B Association, Our security procedures mean that We may request proof of identity before We are able to disclose any information to You.

4. Disclosure to Third Parties

4.1 Information may be shared with sponsors for the purposes of promoting your accommodation. We share only the information necessary to deliver any supply of products and/or services by Us to You or for related purposes. We may also disclose Your information when necessary to protect against fraud or any other crime (usually by providing such information to a reputable information reporting organisation) or in the event that We sell Our business then to the purchaser of that business.

4.2 We may in addition from time to time share non-personal, non-individual information in aggregate form with third parties for business purposes, for example We may tell Our sponsors including regional and local tourism organisations and commercial distributors the number of customers in certain demographic groups who purchased accommodation using Our system. This does not involve the disclosure of any personal information which can identify any particular customer in any way.

4.3 We may disclose Your personal information at any time where necessary to comply with any legal obligation or requirement, such as to comply with an order of the court.

5. Employee Access to Information

5.1 Your information is disclosed to Our employees, agents and representatives on “a need to know” basis and We confirm that all such persons understand the importance of client confidentiality and privacy.

6. Updating, Maintenance and Accuracy of Your Information

6.1 We endeavour to ensure that all information held relating to You is kept up-to-date, accurate and complete.

6.2 Data populated by You (including Your personal details entered in any fields) is Your sole responsibility and any changes to any aspect of Your personal data should be updated directly by You.

6.3 If You have any questions or comments about Our Privacy Policy, please contact Us on and We will endeavour to respond as soon as possible.

7. Cookies and Other Non-Personal Information

7.1 When You visit the Website, We may automatically collect non-personal information about You, such as the type of internet browser You use, the website from which You have come to the Website and Your IP address (the unique address which identifies Your computer on the internet) which is automatically recognised by Our web server. You cannot be identified from this information and it is only used to assist Us in providing an effective service on the Website and to collect broad demographic information for aggregate use.

7.2 The Website uses cookies to store certain information. Cookies are tiny files placed onto the hard drive of Your computer when You register or subscribe at Our Website that enable Our server to recognize who You are each time You return. We may make limited use of cookies to deliver content specific to Your interests, retain Your personal preferences or hold session information. You can erase or block cookies from Your computer if You want to (Your help screen or manual should tell You how to do this) but certain services may not work correctly or at all if You set Your browser not to accept cookies.

7.3 We may use third-party advertising companies to serve ads on Our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. If You would like more information about this practice and Your choices, please visit the Network Advertising Initiative website (

8. Complaints procedure

8.1 If You wish to make a complaint about Our services or any associated matter, You may contact Us by email, letter or fax. We do require that complaints be made in writing by email, fax or post. Wherever possible, complaints will be dealt with promptly, and You will receive a response within 30 working days.

8.2 You may contact us at The Bed and Breakfast Association, Belfry House, Batts Field, Bruton, BA10 0DX.