How Partners Can Support National B&B Week 2020
While National B&B Week is about raising the profile of B&Bs and other independent accommodation providers, it’s also an opportunity for organisations in the wider travel, tourism and tech ecosystem to show their support for the sector. Whether you work directly with properties or with the guests who stay in them – or both – there are lots of cost-free ways you can support the initiative. Our partners play a key role in helping to make National B&B Week a success, and we are very grateful for your involvement.
Use The NBBW Design Assets On Your Website & Social Media Profiles
Download the Partner Pack to access a selection of profile and header images for use on social media, as well as a logo and badges for your website.
Get Involved On Social Media Using #BandBWeek
Use your social media channels to share your involvement with #BandBWeek. Posting in the lead-up to the event and then once a day during the week itself is a solid way to do this.
Consider pinning a supporting message to your Facebook or Twitter profile, so that any existing or prospective customers viewing your page can see that you’re participating.
Modify this template post or come up with your own one: “It’s National #BandBWeek from March 16th! We’re proud to support it by [YOUR ACTIVITY GOES HERE]
We’ll be retweeting and sharing all social posts using the hashtag #BandBWeek on Facebook, Twitter and Instagram from the @NationalBBWeek @eviivo and @bandbassoc accounts to share the social love. We can also help spread the word about any discounts and competitions you may be running.
Support The Family Holiday Association
This year NBBW is again proudly supporting The Family Holiday Association, who provide short breaks to struggling families facing some of the toughest challenges life can bring.
Property owners have been invited to offer stays in their accommodation to families through the charity during NBBW and beyond, and to support their fundraising activities by hosting a coffee morning, afternoon tea or cake sale.
If you’re interested in supporting their incredible charitable work, helping families struck by severe or long-term illness, mental health issues, bereavement or domestic violence, please let us know and we’ll put you in touch.
Mobilise Your Press/PR Team
If your organisation is doing something special for NBBW – such as running a promotion or competition, an event at your office or visitor centre, or supporting The Family Holiday Association – why not let the media know with a press release explaining what you’re doing. And let us know too, in case we can support or enhance your media efforts – firstname.lastname@example.org.
Do You Work Directly With B&Bs, As Members, Advertisers or Customers?
Encourage Properties You Work With To Join the Celebrations
We want as many properties as possible from across Britain to take part in NBBW – it’s their event after all! You can help by encouraging them to come up with an eye-catching offer and submit it to the NBBW website. It could be a compelling discount, upgrade or something more unusual, such as free entry to a local attraction, a complimentary wine tasting or a hamper of local foodie treats. It should be something they wouldn’t usually offer to visitors – and the more unusual the better.
For inspiration, direct them to the offers that are already live
To submit an offer, direct them to our offers form
Help Your Properties to Promote Their Offers
To help participating B&Bs promote their involvement in NBBW, we’ve created a Participant Pack. Much like the Partner Pack, this contains banners, badges, logos, social media images, template press releases and even a printable postcard for their breakfast tables. Everything, in fact, that they need to make a noise about NBBW. You can help them by directing them to this valuable resource.
For ideas and resources, direct them to the Participant Pack
Run a Promotion or Competition
If you sell to the independent accommodation sector, why not offer a special discount or incentive during NBBW? It’s a great way to attract new customers and/or members. You could combine it with a prize draw promoted on your website, via email and on social media (don’t forget the hashtag #BandBWeek) where B&Bs can win goods or services you offer.
Write a Blog Post
Do you have a blog? If so, write a post about your involvement in NBBW. Highlight the best properties in your area, or those you work with. Tell the story of the owners or write about the amazing deals they’ve come up with for their guests, and what makes them special places to stay. Or, write about how your company is getting involved. You can then promote this blog post on your social media channels, using #BandBWeek so others can find and share it.
Do You Work With People Who Book Accommodation? Let Your Customers Know About NBBW!
To really make National B&B Week a success, we need to tell everyone that it’s time to take a break and book a brilliant British B&B. There are lots of ways you could do this, including:
- Create a landing page on your website featuring British B&Bs, and link to this landing page from your homepage. Or, if you’re feeling adventurous, consider a homepage takeover for the week itself!
- Send an email to your customers letting them know about NBBW, and direct them to the NBBW website, or your own landing page.
- Write a blog post about NBBW – how and why your company is involved, and how your customers can get involved too. We have some key messages you can use in our downloadable partner pack. You can then promote this blog post on your social media channels, using #BandBWeek.
- Update your social media profile picture or headers with the special NBBW branded images available to download in the partner pack.
- Add the NBBW partner badge to your website (also in the download pack!)
- Run a competition to win a B&B stay, or offer a prize for a lucky person booking a B&B during NBBW. If you don’t market B&Bs you could still run a competition or prize draw with the winner announced during NBBW.
- If your website lists B&Bs, can you offer a discount or other incentive for guests to book, perhaps by lowering or waiving your commission on B&B bookings during the week?